OUR SERVICES
MEDIA OPERATIONS AND TECHNOLOGY
Developing a well thought out monetization strategy is key to a successful online advertising program. From ad server selection to programmatic partnerships, CDG helps ensure you won’t leave a single dollar on the table.
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Ad server evaluation - Google Ad Manager, Appnexus PAS
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Header bidding - Prebid, Amazon TAM
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Programmatic direct and Private Market Place strategy
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EBDA, Google Ad Exchange


FULL SERVICE AD OPERATIONS
With over 50 years of combined experience, Ceres Digital Group has the resources to provide ongoing support of your media efforts
Media execution workflow
Inventory management
Trafficking and program management
Yield Management
Reconciliation and reporting
Executive guidance and BOD presentations
DATA MANAGEMENT AND EXECUTION
In this day and age, data is king and without it your media business is leaving money on the table. Ceres Digital Group can help you understand, capture and execute on your most valuable asset
Data strategy
Data Management Platform evaluation and installation
Customer Data Platform evaluation and installation
Data activation and campaign management
