OUR SERVICES

MEDIA OPERATIONS AND TECHNOLOGY

Developing a well thought out monetization strategy is key to a successful online advertising program. From ad server selection to programmatic partnerships, CDG helps ensure you won’t leave a single dollar on the table.

• Ad server evaluation - Google Ad Manager, Appnexus PAS

• Header bidding - Prebid, Amazon TAM

• Programmatic direct and Private Market Place strategy

• EBDA, Google Ad Exchange 

FULL SERVICE AD OPERATIONS

With over 50 years of combined experience, Ceres Digital Group has the resources to provide ongoing support of your media efforts

• Media execution workflow 

• Inventory management

• Trafficking and program management

• Yield Management 

• Reconciliation and reporting

• Executive guidance and BOD presentations

DATA MANAGEMENT AND EXECUTION

In this day and age, data is king and without it your media business is leaving money on the table.  Ceres Digital Group can help you understand, capture and execute on your most valuable asset

• Data strategy 

• Data Management Platform evaluation and installation 

• Customer Data Platform evaluation and installation

• Data activation and campaign management